Virtual Reality Mouthpiece for tasting digital flavors

Gum sweets in the shape of design classics made by italian manufacturers: V&A Sofa by Ron Arad, Embryo Chair by Marc Newson, Juicy Salif by Starck and Cloud by Bouroullec Brothers

Branded chocolate bar for sweets- and sportsaddicts

Overbrand global domination fruit juice from Apple


Brand New Taste is a critical visual research in the perception of international brands in the sector of lifestyle, technology and design. The visuals show fictions inside the food industry to push corporate identities onto new markets, allowing brands diversification into almost all sectors of mass consumption.

Design: Axel Schindlbeck

Date : 2016

Photos : © Chris Mangold